Grab aged domains with high quality backlinks and Domain Authority

Sean Markey, Rank Theory

Every single day since 2014 I log onto and look for valuable expiring domain names. Literally. I've found so many great domains there that I've either put into my domain investing portfolio, built on and created a revenue generating site that I later sold, or used in my efforts to create other valuable websites. I cannot recommend this tool enough--it is robust and powerful, and I easily filter out the thousands of terrible expiring names to consistently find the diamonds.

Sean Markey, Rank Theory, United States

Grab aged domains with high quality backlinks and Domain Authority

Domain Moz DA Moz Ref Domains Majestic TF Majestic CF Majestic Ref Domains Majestic Ref Subnets Expires In DA Trend 55/100 273 20/100 24/100 225 190 10h 44m
18,18,18,18,18,18,17,18,17,18,18,17,17,17,20,20,20,20,20,20,19,19,19,18,18,18,18,19,19,20,20,19,18,18,18,55,55 54/100 394 20/100 25/100 118 84 10h 44m
17,17,17,17,17,17,17,17,14,14,14,14,14,14,14,14,14,14,14,14,14,15,14,14,14,14,14,14,12,12,11,11,11,11,52,54,54 53/100 367 20/100 27/100 122 86 10h 44m
11,11,11,11,11,11,11,10,8,7,7,7,8,9,9,6,7,7,7,7,10,10,10,7,7,7,7,6,6,6,6,6,5,5,53,53,53 53/100 332 19/100 21/100 228 192 10h 44m
9,9,9,9,9,9,9,9,9,10,10,10,10,10,10,10,10,10,10,10,11,11,11,11,11,11,11,11,11,12,10,10,10,9,5,54,53 44/100 1004 37/100 32/100 245 214 11h 35m
44,44,44,44,44,44,44,45,45,45,46,46,45,45,46,45,45,45,45,45,45,45,45,45,45,45,45,45,44,44,44,44,44,44,44,44,44 39/100 1092 23/100 26/100 380 301 11h 35m
38,38,38,38,38,38,39,40,40,40,40,40,40,40,40,40,40,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39 36/100 373 29/100 22/100 120 104 11h 35m
36,36,36,36,36,36,36,36,36,36,36,36,36,35,36,36,36,36,36,36,36,36,36,36,36,36,36,35,35,35,36,35,36,36,36,36,36 31/100 879 25/100 26/100 338 262 11h 45m
33,33,33,33,33,33,33,34,34,34,33,33,33,33,33,33,33,33,33,33,33,34,34,32,31,30,30,30,30,30,30,30,30,31,31,31,31 31/100 140 23/100 14/100 62 57 1d 00h
29,29,29,29,29,29,29,31,31,31,31,31,31,32,32,32,32,32,32,32,32,32,32,32,31,32,32,32,32,31,31,31,31,31,31,31,31 33/100 125 20/100 15/100 72 61 1d 07h
32,32,32,32,32,32,32,34,34,33,34,34,34,34,34,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,34,33,33,33,33,33 44/100 2412 30/100 25/100 700 576 1d 08h
47,47,47,47,47,47,47,46,46,46,46,46,46,46,46,46,46,46,46,47,47,47,47,47,47,44,44,44,44,43,44,44,44,44,44,44,44 53/100 302 21/100 12/100 66 51 1d 10h
54,54,54,54,54,54,54,54,54,54,54,54,54,54,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53 55/100 410 21/100 30/100 255 217 1d 10h
9,9,9,9,9,9,8,8,8,8,8,8,8,8,9,9,9,8,8,8,8,8,8,8,8,8,8,9,7,7,8,7,7,7,7,55,55 38/100 528 19/100 18/100 165 141 1d 11h
40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,40,39,39,39,39,39,39,39,40,39,38,38,38,38,38,38,38,38,38,38,38 44/100 925 24/100 21/100 398 323 1d 11h
47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,47,46,46,46,46,46,46,46,45,44,44,44,44,44,44,44,44,44,44,44 31/100 257 24/100 14/100 77 68 2d 10h
34,34,34,34,34,34,34,31,29,29,28,29,29,29,30,32,33,33,33,32,33,33,33,33,32,33,32,31,31,31,32,32,32,31,31,31,31 55/100 344 19/100 21/100 117 89 2d 10h
12,12,12,12,12,12,12,12,12,12,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,45,55 54/100 442 19/100 17/100 125 84 2d 10h
19,19,19,19,19,19,19,19,20,19,19,19,19,19,19,19,19,19,19,19,20,19,19,20,20,20,20,20,20,21,21,20,20,20,20,53,54 53/100 311 19/100 18/100 105 66 2d 10h
7,7,7,7,7,7,7,7,7,5,5,6,6,6,6,6,6,6,6,6,5,5,5,6,6,6,6,6,6,6,5,5,4,4,4,52,53 56/100 433 20/100 24/100 116 85 2d 10h
10,10,10,10,10,10,10,10,11,11,10,10,10,10,10,10,10,10,10,10,10,9,9,9,9,9,9,9,9,9,10,10,11,9,9,45,56 54/100 395 20/100 27/100 123 95 2d 10h
20,20,20,20,20,20,20,20,21,20,19,18,18,18,18,18,18,18,18,18,18,19,19,19,18,18,18,18,18,18,19,19,20,21,21,44,54 54/100 331 20/100 19/100 98 64 2d 10h
3,3,3,3,3,3,3,3,5,5,5,5,5,5,5,5,5,5,5,4,4,4,4,4,5,5,5,4,5,7,7,7,7,7,54,54,54 54/100 322 20/100 24/100 64 39 2d 10h
7,7,7,7,7,7,7,7,7,7,7,6,6,6,7,6,6,6,6,6,7,7,7,7,7,7,7,7,7,6,6,6,6,6,6,43,54 46/100 3337 34/100 26/100 1388 898 2d 11h
49,49,49,49,49,49,49,49,49,48,48,48,46,46,46,46,46,46,46,48,48,48,47,48,47,47,47,47,47,47,46,46,46,46,46,46,46 46/100 1932 22/100 36/100 998 783 2d 11h
48,48,48,48,48,48,49,48,48,48,48,48,48,48,48,48,48,48,49,48,48,47,47,47,47,46,46,46,46,46,46,46,46,46,46,46,46 47/100 7637 28/100 36/100 3075 1959 2d 12h
52,52,52,52,52,52,52,51,50,50,50,50,50,50,49,48,49,48,49,49,48,48,48,48,48,48,48,48,48,49,48,48,47,47,47,47,47 32/100 251 22/100 14/100 101 82 3d 11h
33,33,33,33,33,33,33,32,32,32,32,32,31,31,31,32,32,32,31,30,31,32,32,32,31,31,31,32,31,31,32,32,31,31,31,32,32 31/100 360 22/100 36/100 191 147 3d 11h
1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,7,29,31 49/100 479 22/100 13/100 124 102 4d 05h
33,33,33,33,33,33,33,33,33,33,33,32,33,33,33,33,33,33,33,33,33,33,33,33,33,33,32,32,33,33,33,32,32,32,32,32,49 44/100 457 19/100 14/100 89 77 4d 05h
12,12,12,12,12,12,12,12,14,14,15,16,16,13,13,11,11,10,10,10,9,9,7,8,9,8,8,8,8,7,7,7,7,7,7,8,44 33/100 186 19/100 17/100 110 98 4d 07h
31,31,31,31,31,31,30,30,30,30,30,31,32,32,32,32,32,33,33,33,33,32,32,33,33,32,32,33,33,33,33,33,33,33,33,33,33 39/100 832 20/100 12/100 116 108 4d 08h
40,40,40,40,40,40,39,39,39,39,39,39,39,40,39,39,39,39,39,39,39,39,38,39,39,39,39,39,39,39,39,39,39,39,39,39,39 36/100 512 23/100 23/100 139 90 4d 08h
34,34,34,34,34,34,34,34,34,34,34,34,35,34,35,35,35,35,35,35,34,34,34,34,34,34,34,35,36,36,36,36,36,36,36,36,36 46/100 1311 47/100 34/100 528 441 4d 08h
49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,48,49,49,49,49,49,49,49,49,48,49,47,47,47,47,47,45,45,45,46,46 31/100 169 30/100 21/100 87 82 4d 10h
33,33,33,33,33,33,33,34,34,34,34,34,34,34,33,34,34,34,34,34,33,33,33,33,32,32,32,33,33,33,33,32,32,32,32,32,31 31/100 325 24/100 21/100 177 171 4d 11h
31,31,31,31,31,31,31,30,30,30,30,30,31,31,31,31,31,31,30,30,30,30,30,30,30,30,30,31,31,31,31,31,31,31,31,31,31 37/100 649 23/100 15/100 122 102 5d 08h
39,39,39,39,39,39,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,37,37,37,36,36,36,36,36,36,38,38,38,37 32/100 210 24/100 15/100 87 78 5d 08h
31,31,31,31,31,31,31,31,32,32,31,31,33,33,33,33,34,34,34,34,33,34,33,33,32,32,32,32,32,32,32,32,32,32,32,32,32 33/100 464 25/100 18/100 196 153 5d 08h
31,31,31,31,31,31,31,30,30,30,30,30,30,31,30,30,30,31,31,31,31,31,31,31,31,31,31,32,32,32,32,33,32,32,33,33,33 32/100 181 21/100 13/100 74 68 5d 09h
34,34,34,34,34,34,34,34,34,34,34,33,33,33,33,33,33,33,33,33,33,33,33,33,32,32,32,32,32,31,31,31,32,32,32,32,32 45/100 1717 29/100 21/100 355 292 5d 09h

What is a Domain Auction?

A domain can be list at an auction because either the owner list it, or the domain is going to expire and the registrar lists the expired domain for sale because they believe the domain to be valuable.

Why buy at domain auctions?

Why buy at a Domain Auction?

A domain auction can be a great way to find good deals on premium domains that would have otherwise been unavailable. You can use them to find domains that already have got some traffic.

For someone who has time and is flexible with domain name options, auctions are a great way to potentially get better deals. Asking prices at auction can vary, so they represent a good alternative to what might be available elsewhere and to going through domain sale websites.

Since people previously owned these valuable domain names, it is likely that they are indexed and so could be currently getting traffic from search engines.

Benefits of Domain Auctions

Benefits of Domain Auctions

Buying through an auction can be a great option, depending on who is selling. The domain buyer might get a unique deal if the seller does not know the value of their premium domain name.

Bidding auctions for simple, short and catchy names are always useful and will likely cost more, while random sets of characters go for lesser values. The latter is great for someone starting a new website and online brand. For instance, websites that contain non-fungible tokens (NFTs) are becoming increasingly popular. A few years ago, many considered them as a string of letters.

Big companies may have algorithms or experts to assess value, but buying at an auction can provide more flexibility for domain buyers. Shopping at an auction or getting a broker involved could produce better results in the future with organic traffic, associated links and search engine optimization (SEO), but they will also likely take more time to acquire, depending on one's flexibility.

Starting with a New Website Domain

Starting with a New Website Domain

If a developer has a website that already gets more traffic than an unregistered domain, the increased views can vastly increase the site's popularity, especially in the beginning.

This potential benefit is lost with a new website, and the owner would have to start with other ways of getting organic traffic to the site like paid advertising, investing in SEO, or redirecting through other links. They could save this effort by going through the domain auctions and finding a domain that already had traffic, domain authority and backlinks.

Selling at Domain Auctions

Domain auctions can be a place for individuals to list upcoming domains for potential profit, not just the big companies. The open nature of auctions can be good for someone whose site would have expired if a hosting platform did not renew it. Of course, one can easily flip a domain they just bought.

As with any auction, there is always the risk that potential buyers will not bid on a domain as the seller hoped, but they can be a great way to make money by selling domains that may soon expire anyway.

How to Pick a Domain?

How to Pick a Domain?

Thankfully, there are many metrics one can look at to assess the best domains and approach bidding on them. Some of these factors will be more transparent, such as the time it has been up, the amount of traffic, its associated links and how it has fared in prior ads or through previous SEO.

Many large companies provide these services to analyze domains, making the process even simpler. However, for someone without much experience, it may be worthwhile to shop via a broker. Even businesses that list statistics on web domains may use complex metrics.

Moreover, lots of sites are dedicated as platforms for domain auctions that will help to sift through the useless spam names. Considering how many thousands of sites are up for auction, this can save lots of time and provide a sense of certainty.

Should I Use a Broker?

Buyers should always consider the benefits and costs of using a broker.


A brokerage firm will contact sellers directly and be able to negotiate a price. This may mean an agent will pick up the phone and work it out with the domain owner on behalf of the client.

Websites that offer premium domain names will use this method, often in addition to having many domains that developers hold in waiting and then sell through a middleman. This is also how sites dedicated to domain sales work.

Brokerage Costs:

Like brokerage fees for other types of sales, brokerage for a domain will usually take a cut of the profits that the brokers themselves determine. Each person has to assess whether the amount of potential savings, not to mention added expertise and amount of time saved, outweigh the expenses.

Still, they may come across unforeseen or downright impossible deals otherwise in some cases. Individuals who purchase sites through an auction find that they tend to perform better in SEO results. Plus, the domains have that quality from the minute the broker sells them, which a buyer can factor into the cost analysis. There are many perks to buying through a domain auction for a savvy buyer.

Fixed Price:

Some online services sell expired domains for a fixed price. The benefit here is that you don't have to deal with placing bids in a bidding war with the highest bidder, and worry about the reserve price (minimum price). You find the domain, see the price, whip out your credit card and are done! Remember to use an escrow service if you don't have a broker.

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